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Research and notes on building in public
What we measure about how indie makers ship, what we learn running Ship & Shout, and what changed in the product.
Guide · Oct 11, 2026 · 5 min read
How to write a build-in-public update without starting from a blank page
The five steps behind every good weekly build-in-public post: pick your window, pull real numbers, write the narrative, make the chart, publish.
Engineering · Oct 9, 2026 · 6 min read
How Ship & Shout runs on a $0 stack
Free LLM fallback chain, Vercel Hobby, Supabase free tier and the five production lessons that cost us nothing but time.
Research · Oct 9, 2026 · 4 min read
How often do indie makers ship? 800 GitHub repos, 12 weeks
Only 7% of active indie product repos had a commit every week for 12 weeks. The median was 3 active weeks out of 12.